Content Services

Content Planning

Content is King!... It's true!

Without great content your visitors will leave.

Here at Amber Marketing we have developed our own unique approach to updating the content on your site - there are 3 arms of content planning:

>> Content Mainteneance

Maintaining the site means knowing what needs to be updated, and when. And having a timely plan that will update changes, check links, check spelling and grammar and so on.

>> Content Management

Content Management is about studying how the site is used and adapting the content accordingly.

Perhaps moving some content or changing menus could have a big impact on how visitors travel through your site?

Should you delete unvisited content or move it to a more prominent position?

We can help you make these decisions and run a site that has engaging and effective content designed to inform the customer and get the response you want.

>> Content Development

What's the next step for your site:

• In need of some new and exciting content?
• Should you have an RSS feed or blog on your site?
• Should your site become transactional?
• What other options exist to develop your site to the next stage?

We offer consulting services on a range of content areas.

Considerations

Deciding on your site content involves an understanding of your customer and what you want your site to achieve.

If sales is your objective, then content should be written and included in your site with that in mind - content should take the visitor on a journey that is sales oriented with the goal of generating a sale.

If providing information is your main aim, your sites navigation and cross referencing to information is critical. Ensuring relevant pathways through the site with no 'dead ends' makes the user experience a more enjoyable one.

Our strength is our unique combination of marketing and web design experience.

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